Well, what do you think of our logo? The picture above shows the symbol without the type. Penny was inspired by the works of HP Lovecraft. The logo itself was designed to look like it could be an Arabic symbol. After all, the Necronomicon was written by an Arab, so the idea was to emulate that.

Credits go out to Jacob as well; if it weren’t for him our ‘E’ wouldn’t have looked quite like an ‘E’.

For anyone interested in seeing a selection of creative process work, mosey on by to the Creative Process page.

Now, the next step? Our brand identity.